When I joined the company, PrettyLitter was doing a lot of great things, but in many disparate directions. I sat down with the team to boil down what they knew was working into a cohesive brand that was both iconic and a DTC powerhouse. 
CREDITS
Role: Creative Director, Art Director, Designer, UI Designer, Illustrator
Photography: Subject/Object Manifest, Natalja Kent
Creative Production: Lauren Bennett
Cat Guide: Schessa Garbutt
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