Full identity for PrettyLitter — the color-changing, health monitoring kitty litter — including branding, creative direction, illustration, website, and packaging.
When I joined the company, PrettyLitter was doing a lot of great things, but in many disparate directions. I sat down with the team to boil down what they knew was working into a cohesive brand that was both iconic and a DTC powerhouse.
Role: Creative Director, Art Director, Designer, UI Designer, Illustrator
Photography: Subject/Object Manifest, Natalja Kent